New Google Policy from Oct 15

These are obvious things: but Google’s not really been enforcing on these specific elements until now. What rules are being enforced by Google after the October AdWords policy update? Ads and keywords must directly relate to content on the landing page or the topic/business model of a site Products or services mentioned in an ad must be featured on the landing page Generalised call-to-action phrases, … Continue reading New Google Policy from Oct 15