Analyze Social Media ROI with Google Analytic in 4 steps

Every day, I constantly put all my efforts on promoting personal Linkedin profiles, Google+, Twitter, Pinterest and Facebook of City Pass Guide, a Vietnam Travel information provider. There was once I felt interactions and engagements were useless as I never knew how they really support positively City Pass website in terms of commercializing it. I “struggle to quantify my efforts and demonstrate ROI” like Rebecca … Continue reading Analyze Social Media ROI with Google Analytic in 4 steps

10 Reasons SEO Is Harder for Small Businesses – Elisa Gabbert

“Why is SEO harder for small businesses?” This question has popped up a couple of times in our organic keyword referrers. We’ve been saying for months that SEO is getting harder, and that it’s especially difficult for SMBs to excel at. But why? Why is SEO easier for the big dogs? Make no mistake, it is – even if it’s getting harder for them too. … Continue reading 10 Reasons SEO Is Harder for Small Businesses – Elisa Gabbert