Analyze Social Media ROI with Google Analytic in 4 steps

Every day, I constantly put all my efforts on promoting personal Linkedin profiles, Google+, Twitter, Pinterest and Facebook of City Pass Guide, a Vietnam Travel information provider. There was once I felt interactions and engagements were useless as I never knew how they really support positively City Pass website in terms of commercializing it. I “struggle to quantify my efforts and demonstrate ROI” like Rebecca … Continue reading Analyze Social Media ROI with Google Analytic in 4 steps

New Google Policy from Oct 15

These are obvious things: but Google’s not really been enforcing on these specific elements until now. What rules are being enforced by Google after the October AdWords policy update? Ads and keywords must directly relate to content on the landing page or the topic/business model of a site Products or services mentioned in an ad must be featured on the landing page Generalised call-to-action phrases, … Continue reading New Google Policy from Oct 15

Bare Minimum SEO: 3 Things You Must Do – Eric Enge

If you could do only three things for SEO, what would they be? This is a question encountered by many smaller businesses, and even somewhat larger companies, either due to not having enough people (time) and/or dollars available to invest in a big way. If this is a scenario you’re facing, what follows are three minimal SEO tasks you must do. Step 1: Check Your … Continue reading Bare Minimum SEO: 3 Things You Must Do – Eric Enge

10 Reasons SEO Is Harder for Small Businesses – Elisa Gabbert

“Why is SEO harder for small businesses?” This question has popped up a couple of times in our organic keyword referrers. We’ve been saying for months that SEO is getting harder, and that it’s especially difficult for SMBs to excel at. But why? Why is SEO easier for the big dogs? Make no mistake, it is – even if it’s getting harder for them too. … Continue reading 10 Reasons SEO Is Harder for Small Businesses – Elisa Gabbert