Where is Vietnam in “Big Data”?

Let’s start this post with 2 graphs from Google Search Insight for the search query called “Big data” in Vietnam and in the world. The world has been discussing about “big data” since a long time ago, while Vietnamese marketers just started to learn about it from last May. From the map, we could easily notice that HCMC is the starting point and the only … Continue reading Where is Vietnam in “Big Data”?

How many percentage of your Facebook friends/fans can be reach?

In the SESOMO, when Mr. Tuấn Hà asked how many people of 1000-fan/friend can be reach when a new post was released on your status. My answer was 10% of the total fan base while he said it could be upto 30%. This is so much too high from what I have known back in May 2011. Then I wonder if he also included promoted … Continue reading How many percentage of your Facebook friends/fans can be reach?

Sesomo 2013

SESOMO – a new marketing term by Vietnamese SEO Gurus

A little bird told me if I would like to improve my knowledge, grow up and become expertise in the industry that I choose for my career path, I need to invest time and money on building up a social presence by attending conference organized by gurus, experts in the industry. It is true that the more you go out, the more interesting or boring … Continue reading SESOMO – a new marketing term by Vietnamese SEO Gurus

art seo

The art of applying SEO methods

Learning SEO and doing SEO for a year, but he is not truly satisfied with the result. Though it had appeared positive enough to help him start consulting and applying his own methods on other SEO projects, he always found reasons to doubt his achievements. Because NO ONE in this world can thoroughly understand Google Algorithm like the back of their hands. He is curious … Continue reading The art of applying SEO methods

Social Media Summary

Facebook Summary of services in 2012: 845 million monthly active users, 100 billion connections. Asia usage: 184 million users (4.7% of the worlds population), Advertising consists of 50 percent of revenue. Google + Summary of services: 235 million active users as of December 2012. Total of 500 million users. Not blocked in Vietnam. Advantages over Facebook is Circles and Hangout function. LinkedIn Social media site … Continue reading Social Media Summary

Top 3 Facebook Features for a Hospitality Business

If hospitality is your line of business, then you will agree that it is an industry distinctly characterized by providing an excellent customer experience, and relies greatly on word-of-mouth recommendation. While most services related to providing excellent customer experience need to happen offline – it’s hard to make beds or serve your guest’s favourite cocktail with a click – the social media boom presents great … Continue reading Top 3 Facebook Features for a Hospitality Business

Facebook Like share

Behind the Like, Share and Comment

Thanks to Facebook, we can express ourselves with 3 seemingly simple functions which are Like, Share and Comment. But does Facebook really understand our purposes when we make an action on one of the three? Currently managing City Pass Guide Facebook along with other two pages in Education and Transportation industry has given me a reason to research and learn about the actual functionality behind … Continue reading Behind the Like, Share and Comment

BLack or white

How to prevent black hat Facebook tricks in Vietnam?

Today my mentor, Charly Leporce released his first insightful blog about Facebook Black tricks in Vietnam. This was published in Vietnam Travel Blog. I copied and shared it here so that we can free discuss about how to protect inbound marketer from this disadvantage. As Facebook’s latest stats on its user growth uncovered Vietnamese’s social media devotion, we are likely to see more and more … Continue reading How to prevent black hat Facebook tricks in Vietnam?

Inbound Marketing

Top 3 Inbound Marketing “Online Colleges”

Thanks to my colleague, an Inbound marketing master who revealed me about SEO two years ago. Without his story about building backlinks, meta tags and keywords, trust that I would have been scrambling to give the decision on my career path. Time goes so quickly that no-one can catch up. It’s already 14 months since I started to research and self-study concurrently SEO and SEM. … Continue reading Top 3 Inbound Marketing “Online Colleges”

Analyze Social Media ROI with Google Analytic in 4 steps

Every day, I constantly put all my efforts on promoting personal Linkedin profiles, Google+, Twitter, Pinterest and Facebook of City Pass Guide, a Vietnam Travel information provider. There was once I felt interactions and engagements were useless as I never knew how they really support positively City Pass website in terms of commercializing it. I “struggle to quantify my efforts and demonstrate ROI” like Rebecca … Continue reading Analyze Social Media ROI with Google Analytic in 4 steps