Social Media

Social Media Summary

Facebook

Summary of services in 2012: 845 million monthly active users, 100 billion connections. Asia usage: 184 million users (4.7% of the worlds population), Advertising consists of 50 percent of revenue.

Google +

Summary of services: 235 million active users as of December 2012. Total of 500 million users. Not blocked in Vietnam. Advantages over Facebook is Circles and Hangout function.

LinkedIn

Social media site for professionals.Has over 200 million members in 200 countries.

One article a week by a professional in the travel industry in Vietnam

Twitter

Microblogging site. 500 million users, 340 million daily tweets, 1.6 billion daily search queries  as of 2012. Has not taken off in Vietnam.

Pinterest

Summary of services in 2012: 80 percent female usage. 55% from the ages of 25 – 44.10 million users from March 2010 to December 2012.Estimated increase of 7 million users in 2013. 68.6 percent of users are in USA.

Mainly used for personal reasons and primary use is to drive referral traffic for retail brands.

Blog

A discussion or informational site published on the web. As of Feb 2011, 156 million public blogs. As of Oct 13, 2012, there are 77 million Tumblr and 56.6 million WordPress. The remainder are personally hosted or Blogger accounts.

Instagram

Online photo sharing site with creative filters. Since October 2010, has over 100 million users. 90 million monthly users.Usage of hashtags just like twitter for search queries.Instagram does not push photos to twitter.

Flickr

Online image and video hosting site. Acquired by Yahoo in 2005. As of June 2011 has 51 million registered members, 80 million unique visitors and more 6 billion images.

Just released updated app which will compete with instagram. Does push photo updates to twitter, better filters than instagram.

Youtube

Online video sharing website. As of 2012, 4 billion hours of video are viewed, 60 hours of video are uploaded every minute, 4 billion videos are viewed every day. 800 unique visitors every month.

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