Category: Digital Marketing

Google Adwords

How important is the Call-button in Adwords?

Lately, Ipos Research’s surveyors have released their research of 3,000 mobile searchers who had recently purchased products/services across industries. Based on the outcomes, they drew a conclusion that “calls are not only important channel for research and transaction, but also the presence of phone number in search results can strongly influence the perception of a business’s brand.” – Adam Grunewald, Mobile Marketing Manager. By no … Continue reading How important is the Call-button in Adwords?

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Google Adwords

Nếu một ngày bạn là từ khóa, Google là thầy…

Mình không thường xuyên viết blog bằng tiếng Việt nhưng hôm nay chủ đề về “điểm chất lượng của từ khóa” có lẽ sẽ giúp ích các bạn khá nhiều trong việc trao đổi với khách hàng tiềm năng muốn chạy quảng cáo Google Adwords. Điểm chất lượng của từ khóa Hãy liên tưởng lại hồi học cấp 3. Với 1 lớp tầm 30 học … Continue reading Nếu một ngày bạn là từ khóa, Google là thầy…

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Social Media

Where is Vietnam in “Big Data”?

Let’s start this post with 2 graphs from Google Search Insight for the search query called “Big data” in Vietnam and in the world. The world has been discussing about “big data” since a long time ago, while Vietnamese marketers just started to learn about it from last May. From the map, we could easily notice that HCMC is the starting point and the only … Continue reading Where is Vietnam in “Big Data”?

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Social Media

How many percentage of your Facebook friends/fans can be reach?

In the SESOMO, when Mr. Tuấn Hà asked how many people of 1000-fan/friend can be reach when a new post was released on your status. My answer was 10% of the total fan base while he said it could be upto 30%. This is so much too high from what I have known back in May 2011. Then I wonder if he also included promoted … Continue reading How many percentage of your Facebook friends/fans can be reach?

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Sesomo 2013
SEO

SESOMO – a new marketing term by Vietnamese SEO Gurus

A little bird told me if I would like to improve my knowledge, grow up and become expertise in the industry that I choose for my career path, I need to invest time and money on building up a social presence by attending conference organized by gurus, experts in the industry. It is true that the more you go out, the more interesting or boring … Continue reading SESOMO – a new marketing term by Vietnamese SEO Gurus

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art seo
SEO

The art of applying SEO methods

Learning SEO and doing SEO for a year, but he is not truly satisfied with the result. Though it had appeared positive enough to help him start consulting and applying his own methods on other SEO projects, he always found reasons to doubt his achievements. Because NO ONE in this world can thoroughly understand Google Algorithm like the back of their hands. He is curious … Continue reading The art of applying SEO methods

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Social Media

Social Media Summary

Facebook Summary of services in 2012: 845 million monthly active users, 100 billion connections. Asia usage: 184 million users (4.7% of the worlds population), Advertising consists of 50 percent of revenue. Google + Summary of services: 235 million active users as of December 2012. Total of 500 million users. Not blocked in Vietnam. Advantages over Facebook is Circles and Hangout function. LinkedIn Social media site … Continue reading Social Media Summary

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Social Media

Top 3 Facebook Features for a Hospitality Business

If hospitality is your line of business, then you will agree that it is an industry distinctly characterized by providing an excellent customer experience, and relies greatly on word-of-mouth recommendation. While most services related to providing excellent customer experience need to happen offline – it’s hard to make beds or serve your guest’s favourite cocktail with a click – the social media boom presents great … Continue reading Top 3 Facebook Features for a Hospitality Business

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Facebook Like share
Social Media

Behind the Like, Share and Comment

Thanks to Facebook, we can express ourselves with 3 seemingly simple functions which are Like, Share and Comment. But does Facebook really understand our purposes when we make an action on one of the three? Currently managing City Pass Guide Facebook along with other two pages in Education and Transportation industry has given me a reason to research and learn about the actual functionality behind … Continue reading Behind the Like, Share and Comment

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BLack or white
Social Media

How to prevent black hat Facebook tricks in Vietnam?

Today my mentor, Charly Leporce released his first insightful blog about Facebook Black tricks in Vietnam. This was published in Vietnam Travel Blog. I copied and shared it here so that we can free discuss about how to protect inbound marketer from this disadvantage. As Facebook’s latest stats on its user growth uncovered Vietnamese’s social media devotion, we are likely to see more and more … Continue reading How to prevent black hat Facebook tricks in Vietnam?

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